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Viral Ad Shakes Up Mississippi Senate Race, Boosting Democrat Scott Colom

newsweek.com — November 7, 2026 at 01:01 AM UTC

A viral campaign ad helped Democrat Scott Colom turn Mississippi's Senate race into an unexpectedly close contest against Republican incumbent Cindy Hyde-Smith, with the outcome still too close to call days after Tuesday's elections. The 28-second video, which mocked Hyde-Smith's comments about consumers choosing "another protein" amid high beef prices, gained over 15 million views on X and attracted significant financial support, including $2.2 million from a Democratic super PAC. The race remains undecided as officials continue counting votes. Mississippi has not elected a Democrat to the U.S. Senate since 1982, and Colom would become the first Black senator from the state since Reconstruction if elected. Experts say the ad's humor and focus on affordability resonated across party lines, though they caution many factors influence election outcomes.

With a significance score of 3, this news ranks in the top 10% of today's 30649 analyzed articles.

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[3.9]

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[3.4]

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1d 5h

[3.3]

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[3.3]

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[3.2]

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[3.1]

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1d 3h

[3.0]

Viral Ad Shakes Up Mississippi Senate Race, Boosting Democrat Scott Colom (newsweek.com)

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[3.0]

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[2.9]

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1d 22h

[2.9]

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[2.8]

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1d 19h

[2.6]

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[2.5]

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1d 17h

[2.4]

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[2.4]

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[2.4]

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[2.1]

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[2.1]

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[2.0]

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[2.0]

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[1.9]

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[1.9]

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[1.8]

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[1.8]

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[1.8]

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[1.7]

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[1.6]

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[1.6]

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[1.6]

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[1.5]

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[1.5]

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[1.5]

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[1.4]

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