Phil Schiller leaves Apple after App Store strategy clash

Phil Schiller, the longtime head of Apple's App Store, has left the company amid a reorganization of the platform. His departure follows disagreements over Apple's plans to increase revenue from the store. Bloomberg reports Apple seeks higher profits from the App Store, which generates about $30 billion annually. Schiller, who advocated for more developer-friendly rules, opposed this direction, fearing backlash from developers and governments. Apple may use AI to cut review costs or raise the developer fee from $99. Critics warn this could degrade app quality, a process known as "enshittification."