Phil Schiller exits App Store role over strategy clash with new CEO

Phil Schiller is stepping down as head of Apple's App Store, reportedly due to disagreements over future strategy, though he will remain as an Apple Fellow. New CEO John Ternus and services chief Eddy Cue want to boost App Store margins and recurring revenue. Schiller reportedly believed that squeezing more profits from the App Store would increase conflict with governments and developers, who have long criticized Apple's management and payment share. There was no major fight, but Schiller chose to step aside rather than implement the new strategy. Schiller's departure was also influenced by a desire to spend more time with family and on philanthropy. He will work on unspecified projects as an Apple Fellow, remaining involved with the company.