Apple explores new App Store revenue streams as regulations squeeze fees
Apple is reviewing ways to generate additional revenue from its App Store, as global regulations pressure its existing fee model and new leadership prioritizes profitability and recurring sales. The move follows the departure of Phil Schiller from App Store operations. Bloomberg reports CEO John Ternus and services chief Eddy Cue are seeking to boost margins and recurring revenue from the store, which generates roughly $30 billion annually. Regulatory pressure from the US and Europe over external payments and alternative app stores has challenged Apple's current commission structure. Schiller reportedly worried that further monetization efforts could intensify backlash from developers and governments, leading him to step back from the role. Specific plans remain undisclosed, but possibilities include higher developer fees, additional charges for large developers, or automated app reviews.