On's Silence on Mbappé Sparks Anger and Confusion in China

Swiss sportswear brand On has not terminated its contract with French footballer Kylian Mbappé following his controversial remarks about China, instead quietly removing promotional materials from Chinese social media, angering some Chinese netizens while others express confusion over the issue. The controversy stems from Mbappé's reference to a meme depicting a "Chinese dictator" featuring Mao Zedong's portrait, prompting Chinese state media to halt broadcasts and partners like Dongpeng and Mengniu to sever ties. On, which signed Mbappé to a 10-year deal in September, faces a dilemma between its Chinese market growth and global football ambitions. On's ambiguous stance has drawn criticism from netizens questioning its position, though many Chinese users remain unaware of the specific details due to limited official reporting and platform censorship. The company's heavy reliance on China's market, which drove over 40% sales growth in Asia-Pacific, complicates its response.