Zotac sells RTX 50-series graphics cards directly to gamers on Discord in U.S. effort against scalpers

Zotac is selling its new RTX 50-series graphics cards directly to customers in the U.S. through Discord, bypassing traditional retailers. This aims to help loyal gamers avoid high prices from scalpers. To buy a card, customers must be active members of the Zotac Discord server. Only ten RTX 5080 cards are available, and each buyer is limited to one purchase at the original price. Zotac plans to enforce a strict policy against reselling. They will track serial numbers and ban users who attempt to resell their cards. An earlier warning about public exposure for resellers has been softened to a ban from future purchases.