ZEGNA debuts collection in Dubai, outside Italy

ZEGNA held its first runway show outside of Italy, choosing Dubai as the location for its "Oasis" collection debut. This marks a significant step for the brand in its 115-year history. The show, held at the Dubai Opera, showcased a collection inspired by the intersection of nature and lived experience, reflecting the region's growing influence. The collection, designed by Alessandro Sartori, featured relaxed silhouettes and natural fabrics, with a live score by James Blake. The event highlighted ZEGNA's commitment to sustainable practices, referencing its Oasi Zegna initiative. The show celebrated the brand's heritage while embracing a global perspective, acknowledging the evolving fashion landscape.