Zebra striping trend reshapes holiday drinking habits among Gen Z

A new drinking trend called "zebra striping" is gaining popularity, especially among Gen Z. This method involves alternating alcoholic drinks with non-alcoholic ones. A UK survey found that 78% of Gen Z are reducing their alcohol intake when socializing. The trend is influencing the beverage industry, with companies like Benchmark Drinks launching non-alcoholic options. Kylie Minogue's 0% sparkling rosé has sold over a million bottles, reflecting a growing market for alcohol-free products. The rise of mocktails and health-conscious drinking is expected to boost the non-alcoholic beverage market significantly. The industry could be worth $30 billion by 2025, as more venues, like Hekate in New York, embrace alcohol-free environments.