Yujin is now Lacoste's Korean brand ambassador

koreaboo.com

Ahn Yujin of the K-pop group IVE has been named the Korean brand ambassador for Lacoste. This announcement marks her ninth individual brand partnership. Lacoste cited Yujin's global influence and modern image as reasons for the collaboration. She recently attended a 2025 fashion show in Paris. Yujin will participate in future campaigns. Another IVE member, Jang Wonyoung, also recently became a brand ambassador.


With a significance score of 1.4, this news ranks in the top 37% of today's 26953 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


Yujin is now Lacoste's Korean brand ambassador | News Minimalist