YouTube's 2025 Brandcast features Lady Gaga and MrBeast

YouTube will host its 2025 Brandcast event on May 14 in New York City. This event is part of the TV industry’s upfront week. It will feature pop star Lady Gaga, popular creators like MrBeast and Brittany Broski, and YouTube executives. The event will take place at Lincoln Center, starting at 5:30 p.m. ET. YouTube's CEO Neal Mohan and other top executives will present to advertisers, encouraging them to invest in YouTube. Lady Gaga will join the event to celebrate her 20-year presence on the platform, where she has gained a large following. MrBeast, known for having the most-followed channel on YouTube with over 378 million subscribers, will also be part of the event. His recent video featuring celebrities has gained significant attention, with millions of views. Brittany Broski, a rising creator with over 3 million subscribers, will host the show. She recently launched her music career and has a popular interview series and podcast. Nielsen recently reported that YouTube was the top media distributor in February 2025, outperforming Disney and other companies. YouTube continues to lead in streaming watch time in the U.S., with TV becoming the most common device for viewing.