Young voters shift support to Trump in recent election, influenced by memes and pop culture

Young voters played a significant role in President-elect Donald Trump's recent election victory. In contrast to 2020, when Gen Z favored Joe Biden by 25 points, they now lean towards Trump, with a slight majority of Gen Z men voting for him. Elon Musk's popularity among Gen Z may have influenced this shift. Despite some backlash from his Trump endorsement, Musk remains well-liked for his relatable online persona and meme culture engagement, appealing to younger voters' preference for authenticity. Trump's ability to generate meme-worthy moments has also contributed to his appeal. His comments and actions during debates and rallies have sparked viral memes, which resonate with young voters, while the Harris campaign's viral moments have not gained the same lasting traction.