Young men are reviving the perm hairstyle

The perm is experiencing a resurgence, with young men increasingly requesting the service to add texture and volume to their hair. This trend marks a departure from the 1980s style, favoring softer, more natural-looking curls. Salons are reporting a rise in male clients seeking perms, inspired by social media and popular culture. Modern perms utilize gentler products, creating looser curls that require maintenance every four months to maintain the desired look. Hairstylists recommend a good haircut and appropriate styling products for those considering a perm. The trend emphasizes movement and a natural appearance, suggesting the perm's popularity will continue.