Year of the Snake drives surge in snake-themed jewelry for Chinese New Year
ft.com —
The Year of the Snake in 2025 is driving a surge in snake-themed jewelry, reflecting its symbolism of intelligence and elegance. Luxury brands are incorporating this motif into their collections, appealing to Chinese consumers during the upcoming lunar new year celebrations. Bvlgari, a leader in snake jewelry, is hosting an exhibition in Shanghai showcasing its Serpenti collection. The brand has also launched new fine jewelry pieces featuring the snake design, emphasizing its historical and contemporary significance. Jewelry designers worldwide are reinterpreting the snake motif in unique ways. This trend highlights the snake's dual symbolism of renewal and power, attracting diverse customer preferences in the luxury market.