Xpeng launches electric vehicles in Ireland, showcasing growth

Chinese electric vehicle (EV) maker Xpeng launched its brand in Ireland with an event in Dublin last night. The highlight was the X2, a flying car featuring eight rotors around a two-seater cabin. Although the X2 is available for pre-order in China, the main focus for the event was the Xpeng G6, an electric SUV. Xpeng joins other Chinese brands like BYD, MG, and Polestar, which are becoming popular among Irish drivers. Paul Monahan, Head of Data at DoneDeal Motors, noted that Chinese car brands have seen significant growth in Ireland. BYD ranked fifth and MG sixth among EV brands last year, indicating their rapid rise in the market. Despite this growth, Monahan pointed out that these brands still hold a small market share compared to established European, Korean, and Japanese manufacturers. However, advancements in technology may change this trend. Recently, BYD announced a new battery capable of delivering 470 km of range in just five minutes. Chinese carmakers are gaining an advantage in the EV market, thanks to their experience in manufacturing electronic goods. They are surpassing European brands in areas like battery technology and access to raw materials. Geraldine Herbert, a motor industry expert, argues that the stereotype of Chinese cars being low-quality is outdated. She believes they offer good value and technology, similar to European cars. Chinese manufacturers are also finding ways to reduce their costs in Europe. By setting up factories in the region, they can avoid tariffs. They are also exploring plug-in hybrids to further bypass trade barriers, which may lead to more growth in the coming years. Meanwhile, Tesla is facing challenges. Its market share in Europe is declining, with sales dropping for the second month in a row, even as overall EV sales rise. The company is also experiencing difficulties in the US, including vandalism against its dealerships. In Ireland, however, Tesla's situation is relatively stable. Monahan mentioned that while Tesla is gradually losing market share, it has seen new car sales grow by 30% this year. The Tesla Model 3 remains the best-selling EV in Ireland for February. Herbert warned that changes in public perception of Tesla's brand, linked to CEO Elon Musk's controversial actions, might eventually impact sales. Nevertheless, as Tesla struggles, Chinese carmakers continue to expand their presence in Ireland’s automotive market.