Worldcoin rebrands as World and focuses on identity verification technology with new Orb device

Sam Altman's startup Worldcoin is rebranding to simply "World" as it shifts focus from cryptocurrency to identity verification technology. The company unveiled a new biometric eye scanner called Orb, designed to confirm human identities. The latest Orb model uses NVIDIA's Jetson chipset and will be available on demand, similar to ordering pizza. This change aims to enhance the company's identity verification services amid rising concerns about deep fake technology. To date, nearly 7 million people have been scanned using World Orbs. Attendees at the San Francisco launch event received a free Orb to promote its use for identity verification.