Wingstop opens first Sydney restaurant, targeting Gen Z

Wingstop, the US-based chicken wing chain, is opening its first Australian restaurant in Sydney this week, driven by high demand from Gen Z. The company hopes to replicate its global success in the competitive Australian market. The Kings Cross location is the first of over 100 planned stores across Australia by 2035, with social media buzz and demand influencing expansion plans. The menu will feature Wingstop's signature wings and tenders in various flavors. Wingstop's arrival in Australia is seen as a test of its global appeal, with the company aiming to establish wings as a main meal. The chain plans to adapt its offerings to the local market and cater to diverse communities.