#WigTok influencers foster community and advocate for Black creators

Ziora Ajeroh is gaining attention online for her striking reddish-ginger hair. She has become well-known on social media, often sharing beauty content geared toward darker-skinned individuals. Ajeroh's TikTok videos focus on her love for wigs that match her natural hair texture and offer tips for maintaining healthy hair. Her community, known as #WigTok, shares reviews of wigs, making it a popular choice for those interested in hair styling options. #WigTok goes beyond just practical tips. It has fostered a supportive community for creators and viewers alike. Influencer Sasha (@Lipglossssssssss) has sparked important discussions about hair representation, encouraging Black women to embrace their natural hair textures. Ajeroh stresses that hair doesn't need to be perfect to be celebrated. Other influencers like Sae Sharpe promote creativity through their wig styles. Sharpe's TikTok showcases a wide range of colors and styles, inspiring many to try new looks. She has grown her following to over 500,000 and has made wig content her full-time job. Sharpe collaborates with others in the community and shares valuable insights on navigating brand deals. Negotiation is a key skill these content creators have learned over time. Both Sharpe and another influencer, Kayla (Nugartzy on YouTube), emphasize the importance of standing firm in negotiations with companies. They advocate for fair compensation for their work. Despite their success, Ajeroh expresses concern over the lack of respect for Black content creators in the industry. She notes that Black influencers often miss out on brand partnerships that white influencers receive more readily. This disparity highlights the need for greater investment in the Black beauty market. Ultimately, #WigTok showcases the creativity and talent of Black women and hairstylists, building a vibrant space on social media. Influencers like Sharpe have inspired many to step out of their comfort zones with their hair. Their impact reflects the importance of representation and community in beauty culture.