Wicked movie ramps up marketing with Paris light display ahead of release

The upcoming "Wicked" movie, starring Cynthia Erivo and Ariana Grande, is ramping up its marketing efforts ahead of its November 22 release. A recent promotional stunt involved lighting the Arc de Triomphe in Paris with pink and green lights, sparking fan curiosity about the marketing budget. A viral post on social media questioned the authenticity of the stunt, with some users suggesting it was inexpensive to execute. Others speculated that the city of Paris would not typically allow such displays, raising doubts about the event's legitimacy. In addition to the Paris display, the film's marketing includes themed Starbucks drinks and appearances by the stars. Meanwhile, Mattel faced backlash for a misprint on dolls related to the film, directing consumers to an adult website instead of the official movie site.