White Glo apologizes, removes ads after racism accusations in Australia

White Glo, a popular toothpaste brand, has issued a public apology and will remove its new ad campaign after facing accusations of racism from Australian consumers. The campaign's slogan, "Make the white choice," sparked significant backlash. The controversial advertisements, displayed on public transport in major cities, were criticized for potentially implying that "white" is superior to "black." Critics argued the phrase was tone-deaf and insensitive, given historical associations of whiteness with purity and correctness. White Glo stated the campaign was intended to highlight product effectiveness, but acknowledged missing the mark and failing to consider the potential for misinterpretation. The company is now working to remove the ads.