Which Wich expands in London, adds more UK locations

Which Wich, a US sandwich chain, will open its second UK location in London this June. The brand, which entered the UK in 2018, offers customizable sandwiches. Its second site represents part of a broader expansion strategy. Which Wich aims to open many more sites in the UK. The expansion will continue with the launch of a sub-franchising model in 2023. There are plans to open 100 locations in the next seven years. Other US fast food chains, such as Wingstop, Chick-fil-A, and Popeyes, are also expanding in the UK. This represents a growing trend of US fast-food brands establishing and increasing their presence within the UK market.