Western wear market booms, driven by pop culture

The western wear market is experiencing a surge in popularity, fueled by pop culture icons like Beyoncé and Taylor Swift, with projections for significant growth in the coming years. This trend is impacting brands like Levi's and Boot Barn. The influence of music, fashion, and sports, including the SEC football scene, is driving demand for cowboy boots, denim, and related apparel. This cultural shift is expected to increase the market from $80 billion in 2022 to $136 billion by the end of 2031. Despite some short-term stock dips, companies like Boot Barn and Levi's are adapting to the trend, with Boot Barn expanding its store base. The industry is also navigating potential tariff impacts on manufacturing and supply chains.