WeChat cracks down on malicious short video marketing

WeChat has launched a three-month campaign to crack down on malicious marketing in short videos, targeting violations like fake scenarios and misleading content. The platform has already removed 45,759 pieces of harmful content and penalized 6,845 accounts between April 15th and May 15th. The crackdown addresses issues such as fabricated narratives, spreading false information, and promoting inappropriate interactions. This initiative aligns with the central government's "Clean and Bright" campaign to regulate the short video sector. WeChat encourages users to report violations and promotes a healthy online environment.