Warner Bros. Discovery appoints Eric Pallotta to lead global brand and social marketing for Max

Eric Pallotta has been appointed as the group senior VP of global brand, social, and editorial for Warner Bros. Discovery’s Max streaming division. This is a new position aimed at enhancing social strategies and editorial campaigns globally. Pallotta brings over 18 years of experience, including nearly a decade at Netflix, where he developed a fan-first social strategy. He most recently served as CMO at Hatch, a company focused on sleep technology. In his new role, Pallotta will collaborate with Zach Enterlin, overseeing brand marketing for Max. His expertise is expected to help refine Max's global brand identity.