W Hotels launches global transformation to enhance luxury hospitality experience

W Hotels is undergoing a significant transformation to enhance luxury hospitality. This evolution focuses on improved service, design, and cultural experiences, starting with the opening of Eyal Shani’s HaSalon restaurant and a new cocktail bar at W Aspen. The brand aims to connect with a new generation of travelers who prioritize meaningful design and immersive experiences. Key properties like W Rome and W Sydney are also being updated to reflect local culture while maintaining the brand's vibrant style. W Hotels is redefining its service culture with the W Insider concierge and dynamic programming that fosters connections with local communities. This transformation is particularly evident in North American markets, where the brand first established its identity over 25 years ago.