Voice actors fight AI in video game industry

Voice actors in the video game industry ended their 11-month strike after ratifying a new contract, but the battle against AI's impact on their work is ongoing. The new contract, approved by 95% of SAG-AFTRA members, includes annual raises and protections against the unauthorized use of actors' voices and likenesses in AI-generated content, a key sticking point in negotiations. The agreement requires consent and disclosure for AI replicas. The video game industry is at the forefront of AI integration, making this contract a potential precedent for other entertainment sectors, as actors seek to safeguard their work from AI's encroachment.