Van Cleef gains traction among Latin music artists as a symbol of luxury fashion

Van Cleef & Arpels is gaining popularity among Latin music artists, particularly in hip-hop and reggaeton. The brand's refined jewelry is now featured prominently in music videos and lyrics, marking a shift from traditional flashy styles to more subtle luxury. Notable artists like Peso Pluma and Natanael Cano have showcased Van Cleef pieces in their videos, reflecting a growing trend. The brand's influence extends beyond individual artists, with songs like "Van Cleef" by Myke Towers highlighting its cultural significance. Van Cleef's integration into Latin music appears organic, as the brand does not lend items to celebrities. This trend illustrates a deeper connection between luxury fashion and the identity of Latin music artists.