UK coffee drinkers favor instant coffee over brewed options despite quality concerns

More than half of the UK population, 54%, prefers instant coffee over traditional brewed coffee. This is significantly higher than the global average of 39%. Instant coffee has become a popular choice despite its lower quality. The trend shows a decline in overall coffee consumption among younger generations. Baby boomers typically drank three cups a day, while Gen Z averages only two. Reasons for this shift are unclear but may include rising prices or changing preferences. Instant coffee remains a staple in the UK, reflecting a preference for convenience. The country is also noted for being less likely to choose fair trade coffee options.