UK bicycle sales reach century low despite investments

Bicycle sales in the UK have reached their lowest level in a century. A report from the Bicycle Association shows that in 2024, only 1.45 million bikes were sold, marking a significant drop. This trend comes despite heavy investment from the government to encourage cycling. In 2020, the UK government announced a £2 billion plan for a "cycling revolution". The goal was to improve cycling infrastructure, like new bike lanes and e-bike hire schemes. Initially, this led to more people cycling, but recent data indicates that bike usage has now fallen below pre-pandemic levels. Sales of electric bikes also fell by 5%, with only 146,000 sold in the past year. The Bicycle Association's report, presented in Birmingham, noted a 1.9% decrease in cycling trips compared to the time just before the pandemic and a more significant drop from 2023 numbers. Certain local governments faced criticism for prioritizing cycling infrastructure over public transport. The report suggests that poor weather may have contributed to reduced cycling activity. The bicycle market, which is valued at about £1.77 billion, is expected to remain difficult throughout 2025. The Bicycle Association warned of a long-term decline in sales of both adult and children's bikes. They anticipate that even if recovery occurs, the market will not return to pre-COVID levels. In light of the recent change in government, they see potential for growth in cycling investment. A spokesperson for the Department for Transport emphasized the health and environmental benefits of walking and cycling. They recently announced a near £300 million investment for new cycle tracks and footpaths, aimed at reducing pressure on the NHS and boosting the economy. Earlier this year, the CEO of Brompton Bicycle expressed concerns about the industry's struggles, forecasting continued challenges in 2025, though possibly not as severe as those faced in 2024.