Ugg boots see resurgence in popularity among Gen Z and celebrities

Ugg boots are making a comeback, gaining popularity among Gen Z and celebrities. Sales increased by 14% last year, with online searches up 280% due to cold weather. The Ugg Ultra Mini boot is now the second most popular fashion item globally. Originally designed as work boots in Australia, Uggs became mainstream in the late 1990s. Despite their cozy reputation, many view them as unflattering. The trend has returned, with stylish women in their fifties also wearing them. Critics express confusion over the renewed interest in Uggs, suggesting they lack style. The rise of social media has fueled their popularity, with over a billion mentions on TikTok.