Twitch streamer Ray signs with Adidas after meeting Kai Cenat in Japan

sportskeeda.com

Twitch streamer Ray has officially signed a partnership deal with Adidas. The streamer, known online as "Rayasianboy," gained popularity after meeting Kai Cenat in Japan in July 2023. His deal with Adidas was announced on October 23, 2025, with a post featuring Adidas Harden Vol. 9 shoes. Ray has previously appeared in an Adidas advertisement and launched his own clothing brand, Ruei. He was also featured on the cover of GQ Taiwan.


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