Tupperware to relaunch as The New Tupperware Co after bankruptcy sale

Tupperware is set to relaunch under new ownership after a US bankruptcy judge approved its sale to a group of lenders for $23.5 million and over $63 million in debt relief. The company will now operate as The New Tupperware Co. The lenders, known as Party Products, will focus on key markets including the US, Canada, and India. Customers will still access Tupperware products through e-commerce, independent consultants, and retail partners. Tupperware filed for bankruptcy in September with $1.2 billion in debts. The new ownership aims to revitalize the brand with a fresh approach while maintaining its customer relationships and jobs.