Train-set SEO: embedding brands in AI training data for future search optimization

Train-Set SEO aims to embed brands directly into AI training data, making them foundational knowledge rather than just retrievable content. This new approach contrasts with current AI optimization tactics focused on making content retrievable. It involves contributing high-quality, structured data to open datasets and partnering with AI model builders. Strategies include seeding open datasets, creating synthetic Q&A pairs, developing industry benchmarks, and inserting brands into knowledge graphs for deeper integration.