Trader Joe's rebrands holiday gingerbread cookies to promote inclusivity
Trader Joe's has reintroduced its popular holiday gingerbread cookies, now called Gingerbread People Cookies, to promote inclusivity. The cookies, made with molasses and crystallized ginger, are priced at $4.49 per pound. Some shoppers have criticized the name change, stating it was unnecessary, while others support the move towards inclusivity. The grocery chain previously faced backlash for its labeling of ethnic foods, prompting a rebranding effort. Trader Joe's is also known for its wide range of holiday treats, including Candy Cane Joe-Joe's and Jingle Jangle Pretzel Twists. The company continues to update its product labels to reflect a more inclusive approach.