Tottenham Hotspur unveils updated brand identity with new club badge

Tottenham Hotspur has announced a "remastered" brand identity, which includes minor updates to their club badge. The changes involve simplifying the design by removing the words "Tottenham Hotspur" and reintroducing the THFC monogram. The club's new badge features a more prominent cockerel and updated colors linked to their heritage. This update aims to improve digital representation and merchandise production, reflecting a trend among sports teams to modernize their logos. Fan reactions have been mixed, with some expressing indifference or confusion. The club consulted over 300 players, staff, and fans during the redesign process, which took nine months in collaboration with Studio Nomad.