Toronto bar receives cease and desist letter from Blue Jays over playoff watch party promotion

theglobeandmail.com [$]

Toronto bar Sneaky Dee's received a cease-and-desist letter from the Blue Jays for using team logos and player images in a playoff watch party promotion. The letter alleges trademark infringement for an Instagram post promoting a Game 7 watch party with food and drink specials. The bar removed the post immediately. The Blue Jays stated that only official partners can use team marks for promotion, a common industry practice. Sneaky Dee's shared the letter to caution other small businesses.


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Toronto bar receives cease and desist letter from Blue Jays over playoff watch party promotion | News Minimalist