Tim Tam Original named Australia's favorite biscuit for 2024
Australia's favorite biscuit for 2024 is the Tim Tam Original, marking its second consecutive year at the top. In 2022, Jatz was the most popular biscuit, but Tim Tams have regained their status as the favorite. Arnott's sold over 300 million packets of biscuits and crackers this year. Tim Tams celebrated their 60th anniversary, with 2.8 million households purchasing them. Despite their popularity, some consumers expressed dissatisfaction over price increases. The top five biscuits this year include Barbecue Shapes, Chicken Crimpy Shapes, Pizza Shapes, and Jatz. Tim Tam Double Coat moved up to sixth place, followed by Salada Original, Mint Slice, Scotch Finger, and Monte Carlo.