TikTok trend celebrates body hair as Gen Z embraces natural beauty standards

A TikTok trend called "full bush in a bikini" is gaining popularity among Gen Z, sparked by a viral video from artist Sujindah. The trend promotes embracing natural body hair, challenging traditional beauty standards and societal expectations around grooming. Many women are expressing a desire to stop shaving and waxing, feeling empowered to showcase their body hair. This shift is partly influenced by the pandemic, which led to a reevaluation of beauty routines and the costs associated with hair removal. The movement reflects broader discussions about body autonomy and resistance to patriarchal beauty norms. As women increasingly question societal pressures, the trend encourages personal expression and acceptance of natural bodies.