Thailand sees surge in wedding bookings as 'The White Lotus' Season 3 draws couples
Thailand is becoming a popular wedding destination, boosted by HBO's "The White Lotus" Season 3, set at the Four Seasons resort in Koh Samui. Bookings surged 34% from July to October and 312% year-over-year by January. The Thai Tourism Authority has launched a website for "White Lotus"-inspired travel. Resorts report increased interest, especially after the legalization of same-sex marriage in January. Couples can create unique wedding experiences at the scenic resort. Thailand's luxury tourism is growing, moving away from its backpacker image. High-end resorts are attracting couples with upscale amenities and unique experiences, including symbolic ceremonies and stunning views.