Tesla's Model Y shows signs of low demand in US

electrek.co

Tesla is currently able to deliver the new Model Y Launch Edition on the same day it is ordered in the US. This quick delivery option suggests there may be weak demand for the vehicle, despite CEO Elon Musk's claims of strong interest. The Model Y Launch Edition became available for orders in January, but only a few weeks after deliveries began, Tesla's ability to deliver immediately indicates that potential buyers are not rushing to purchase. The new Model Y is a fully equipped version with a starting price of around $60,000, which limits buyer choices to just the color. Tesla has listed nearly all colors as available for that same-day delivery, suggesting there is no significant backlog for this model. Even the popular ‘Ultra Red’ option can be delivered in just a few days. This situation comes despite Musk promoting the idea of record demand among investors, without providing strong evidence to support it. The company plans to launch a non-Launch Edition at a lower price in the near future. This version will not have all the upgraded options, potentially attracting more buyers. However, sales of the fully loaded Launch Edition have been slower than expected. Tesla's inventory of the previous Model Y is nearly sold out due to significant discounts, but the transition to the new model has created challenges. To remain competitive, Tesla may need to introduce financing deals or discounts soon. While the Model Y is Tesla’s best-seller, experts believe sales will not reach last year's levels. Therefore, a more attractive pricing strategy may become necessary as they continue to navigate the market.


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