Telugu films now pursue pan-India impact through grand visuals

Following the success of "Baahubali," Telugu filmmakers are now targeting pan-India audiences. This shift involves increased production times and budgets, prioritizing visual effects and multi-language releases. The goal is to create larger-scale films for broader appeal. This strategy results in fewer releases per year from leading actors. Consequently, films take two to three years to complete, causing a decrease in new films. This impacts box-office collections and reduces foot traffic in movie theaters. Despite delays, some believe this strategy builds excitement. Fans anticipate grand spectacles, leading to potentially record-breaking openings. However, the industry faces the challenge of maintaining momentum with fewer releases and the reliance on big-budget productions.