Target vows to enhance Circle loyalty program after customer feedback on cash back removal

Target has promised to improve its Target Circle loyalty program after customer complaints about recent changes. The program, which offers deals and personalized offers, lost its popular 1% cash back feature last April without official notice. Customers have expressed frustration online, noting they no longer receive cash back despite spending significant amounts. Target acknowledged the feedback and stated it would consider enhancements to the cash back system. In addition to the cash back removal, Target introduced automatic deals and personalized offers in the revamped program. The changes aimed to enhance the shopping experience, but many shoppers feel the new system does not provide adequate rewards.