Target unveils modern Santa Claus in holiday ads featuring model Brent Bailey

Target has introduced a new, modern Santa Claus in its holiday commercials, featuring model Brent Bailey as a muscular, stylish version of St. Nick. This departure from the traditional Santa has sparked significant attention on social media. Bailey, who sports a salt-and-pepper beard and a casual outfit, plays a Target employee named Kris Kringle. The first ad, titled "Born to Be Kris," showcases him driving a red Ford Bronco and engaging with customers, highlighting Target's holiday deals. The ads have received mixed reactions. While many viewers express attraction to the new Santa, some criticize the change, questioning Target's direction in its marketing strategy.