Target overprices Pokémon cards, angering collectors

Target is facing backlash from Pokémon card collectors for significantly overpricing the Prismatic Evolutions Poster Collection at $39.99, more than double its suggested retail price. The Poster Collection, typically priced around $15, includes promo cards, a poster, and booster packs. Collectors are outraged, noting the price aligns with reseller markups rather than standard retail practices, especially as other retailers offer it at the correct price. This price gouging follows the immediate sell-out of the new Accessory Pouch Special Collection. Target's actions raise concerns about inflated prices for other Pokémon card sets, like the Paldean Fates Booster Bundle.