Swiss trust in news increased to 46 percent

Swiss citizens' trust in news has slightly increased, with 46% expressing confidence according to the 2025 Digital News Report. This marks a rise after a period of decline. The report indicates that while trust has improved, a clear long-term trend is difficult to establish. Public broadcasters and subscription newspapers enjoy the highest trust, while tabloid media and new digital platforms receive less. News avoidance remains a concern, with 39% of Swiss respondents intentionally avoiding news. Despite the rise in trust, the study also highlights a growing trend of news avoidance, with economic challenges persisting for media outlets. Younger people show increased interest in news, and there's a rise in willingness to pay for online news.