Survey shows strong brand loyalty among UK drivers with Toyota leading at 75%
A recent survey of 23,000 UK drivers found that 75% of Toyota customers plan to buy another vehicle from the brand, highlighting strong loyalty. This is attributed to positive past experiences and Toyota's reputation for reliability. Tesla also shows significant brand loyalty, with 70% of owners willing to purchase another model. Many Tesla drivers praised their vehicles for innovative features and positive experiences. Lexus, Toyota's luxury brand, has 68% of owners considering another purchase. Most Lexus drivers reported satisfaction with their current models, particularly valuing the brand's safety reputation and reliability.