Survey shows 40% of Americans increase good deeds as 2024 ends

A recent survey shows that 40% of Americans are increasing their good deeds as 2024 comes to a close. This includes activities like volunteering and donating, with 43% of respondents aiming to compensate for the year. Younger generations are leading this trend. About 59% of Gen Z and millennials reported doing more good deeds, compared to 37% of Gen X and baby boomers. The survey, conducted by Talker Research for Avocado Green Mattress, involved 2,000 participants and was released ahead of Giving Tuesday.