Supermarkets use yellow stickers to grab shoppers' attention

Supermarkets utilize yellow stickers on reduced-price items to quickly grab shoppers' attention, influencing purchasing decisions. This is due to the color's high visibility. The color yellow is intentionally chosen by supermarkets like Tesco, Sainsbury's, and Asda because it is highly visible to the human eye, creating contrast and signaling urgency. This encourages immediate action from shoppers. This strategy, rooted in retail psychology, aims to sell items nearing their expiration dates and offer customers savings. Discount retailers like Lidl and Aldi use red stickers instead.