Study reveals beauty bias influences earnings and opportunities

nzherald.co.nz October 31, 2024, 08:01 PM UTC

A recent study by economist Daniel Hamermesh highlights the impact of physical attractiveness on life outcomes, revealing that attractive individuals tend to earn more, have better job prospects, and even live longer. This phenomenon, termed "pulchronomics," shows that beauty bias affects various aspects of life, from career success to social interactions.

Hamermesh's research, based on a long-term study of British children born in 1958, indicates that attractive individuals are more likely to migrate to economically prosperous areas, while less attractive people often move to less desirable locations. This trend suggests a systemic bias where looks influence not only personal relationships but also economic opportunities.

The findings raise questions about societal attitudes toward beauty and discrimination. While some advocate for legal protections against lookism, others argue that beauty's perceived value is deeply ingrained in culture, making significant change unlikely in the near future.

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