Study finds colorful images boost social media engagement

New research shows that social media images with high color complexity attract more user attention and increase engagement. This study, led by researchers from the University of Notre Dame, highlights the importance of varied color patterns in posts. The findings indicate that images with more colors require more cognitive processing, making them appear more complex. Engagement is also influenced by factors like the time of day and the size of the images. Additionally, the study reveals that positive text enhances the effectiveness of colorful images, while negative text diminishes it. Complex text can also boost engagement when paired with colorful images, suggesting a strategic approach for marketers.