Storytelling leads 2025 communications trends as consumers seek relatable brand narratives

Storytelling has become the primary trend in communications for 2025, fostering emotional connections with audiences. Ninety-two percent of consumers expect companies to share relatable stories, not just product information, with quality storytelling boosting conversions by 30%. Short-form video remains dominant for engagement, while longer content and interactivity build trust and transform passive observers into active participants.